Starting 2019 With Our WHY

Reflecting on Why


Why do you do what you do? Ok, so maybe that’s a loaded question. But when you think about it, it’s not a complicated question. Yet most people haven’t taken the time to reflect on this simple question.

Why are you inspired to live your life? Why do you get out of bed in the morning? Why do you do the work that you do? Your WHY is your purpose. Of course, we all have certain responsibilities that get us out of bed like going to work, feeding our families, paying our bills. But it can be all too easy to just go through the motions of our lives that we lose the inspiration behind why we do what we do. Underneath our everyday inertia, there is a deep-rooted passion inside us all that drives us towards success. We all have a WHY.

A few of us here at J.Morrissey Recruiting and Staffing recently picked up the book Start with Why by Simon Sinek. We found it fascinating not because of the wildly complicated concepts of the book, but in contrast because of the simplistic nature of the concept of WHY and how powerful it can be to your life when you have clarity of that WHY.

In the book, Sinek presents the idea of the Golden Circle. The outer layer of this circle symbolizes an organization or individuals’ WHAT – what you do, what products or services you sell. The middle layer symbolizes the HOW – how you go about doing do what you do. And lastly, the core of the circle symbolizes the WHY – the purpose, inspiration, or belief that drives you forward.

Without realizing it, most people operate from the outside of the circle inward. We tend to describe what it is we do and how we do it but never lead with our WHY. Sinek, however, encourages us all to operate from the inside out. Lead with our passion, our inspiration, our WHY and that will guide the other two parts of the circle and help us all live more fulfilling and successful lives.

Simon Sinek's Golden Circle represents the Why, How, and What it is that you do.

Since it’s a fresh year, we wanted to take the opportunity to tell you a little bit about our WHY here at J. Morrissey Recruiting and Staffing. 36 years ago, James Morrissey, our President & CEO, founded J. Morrissey because he was inspired to make a positive impact on an important aspect of people’s lives – their work. The average person spends 90,000 hours of their life working, and James believed that he could connect people to jobs and companies where they would be happy and feel fulfilled. He was motivated by the idea of being able to make a direct impact on people’s lives by finding the best possible matches for an individual and a company.

Fast forward to 2019, and that same belief is still the WHY that drives our company forward. At J. Morrissey, we truly believe that helping somebody finding a job or helping an employer hire the right person is less about the transaction, but more about the positive impact our work will have on an individual and organization in the long-term. For us, our WHY is what keeps us grounded and drives us to be better recruiters, better mentors, and better people so we can continue to serve our candidates and clients as best as we can.

Identifying your WHY isn’t necessarily a new year’s resolution or goal as much as it is a new way of thinking about your life and your work. There is no better time than the present to reflect on your WHY and we would love the opportunity to help you find a job or a candidate that will allow you to live out your individual or organization’s WHY. Let’s get the conversation started. Contact us today at 860-925-6000.

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